Free CPM calculator
Calculate how much your ads cost per 1,000 impressions, estimate your advertising budget, and compare costs across platforms.
Calculate how much your ads cost per 1,000 impressions, estimate your advertising budget, and compare costs across platforms.
Your own unit economics, not something this tool can know - plug in your real numbers. “Lead” means a click here. Industry picks which published CTR/CVR benchmarks apply (General is the only cited-source table; the rest are reasoned estimates for that vertical - swap in your own if you have better data). Ad → lead and Lead → sale performance each scale that profile's rate for the platform (100% = typical), nudged further by organic impression potential; Profit per sale turns the result into the Profit column.
| Platform | Live organic opportunities | Organic impression potential | CPM | Cost for 50K impr. | Est. leads | Profit |
|---|---|---|---|---|---|---|
| LinkedIn Ads | — | — | $26–$42 | $1.6K | ~249 | -$399 |
| Meta (Facebook/Instagram) | — | — | $9–$17 | $649 | ~998 | +$3.1K |
| TikTok Ads | — | — | $4–$11 | $349 | ~524 | +$437 |
| YouTube Ads | — | — | $6–$16 | $499 | ~349 | +$200 |
| Reddit Ads | — | — | $6–$12 | $399 | ~200 | -$50 |
| Google Display | — | — | $3–$7 | $200 | ~249 | +$81 |
Organic impression potential
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Enter a keyword above and click Calculate
Reddit Ads
~50K paid impressions
$399
per month at ~$8 CPM